OLYMPUS CAMERAS HIT STORMY WEATHER!
The photo-centric internet is alive this morning with the news that Olympus Cameras are finished. RIP seems to be the heading or lead most are using. Creative souls these photobloggers and opinionators:)
The press release may very well be the work of a spin merchant, who has attempted to blind us with a whole bunch of financial and corporate jargon. Hence the Olympus are dead theme to many of the news pieces.
The truth is a little less dramatic. Although, the road ahead for Olympus cameras and for that matter all camera makers, is morn a rocky mountain track rather than a road.
Does anyone remember the compact camera of just a few years ago? Chances are if you answered yes to the above, you are older than 25 and officially a dinosaur. That is one of the problems the camera industry is having, losing market segment to mobile devices. Compacts were cheap to make, made good profits and most people bought one. Today they don’t exist. Everyone has a mobile phone that takes good pictures and is always with you.
But I digress, back to Olympus. The parent company is parting ways with the camera division, hoping to sell it off to an equity firm, who will if the current spin is accurate continue to manufacture cameras and lenses. However, there is no guarantee that will happen. And that would be a pity because they have been innovators in the photo game for a long time.
It seems our friends at Adobe have been busy. They have been tinkering under the hood of apps in the creative cloud suite. Bridge, Photoshop, Lightroom, Premier and Camera Raw all getting upgrades this morning (17th June 2020)
I really haven’t had time to look at anything much yet, but I just opened Camera Raw, which is something I don’t normally use. I have to say I love the new interface. Just kills the previous version. The reason I have rarely use CR was the interface. It was just plain primitive.
FACE TO FACE WORKSHOPS will return starting August 2020. Victoria Only.
It seems the “New Normal” is going to mean for some time we are not going to be able to plan ahead.
Back to the drawing board we go.
Our last state border is now closing. Victoria is officially an island:) So all we can do is wait and wait to see what comes next.
No events for Tasmania, South Australia, Queensland and Western Australia for the remainder of 2020 due mainly to COVID-19 restrictions and the uncertainty surrounding free access to those areas.
ON TREND PHOTOGRAPHY
Or as we are led to believe, the most requested stock content for the month of July.
BLM, GAY PRIDE, and SOCIAL DISTANCING.
Geeze who would have guessed any of those:)
SPRING CLEANING in Winter:)
Some used kit, more to come.