PR PEOPLE AT THEIR BEST
Somebody managed to convince news outlets to run a story on sanitising AFL stadiums using a drone. As any good PR person will tell you the key to getting coverage is to provide a photo-opportunity.
So, there we were, in an empty stadium with a drone dribbling water over the seats. Apparently they are still searching of a environmentally suitable product to spray. And I suspect a drone that actually works as a viable spray vehicle:)
But better than that. A push by some marketing genius who wants to celebrate the end of the “LockDown” by holding a series of massive street parties in Melbourne. Another great idea I’m sure.
GETTING UP CLOSE AND PERSONAL
Getting up close to photograph anything is very simple. Most cameras will focus on a relatively close subject. Most kit-lenses these days will include in their name the term “macro” or “micro”. Using those terms muddies the water. Probably intentionally.
They are giving the owners the impression that their lens is a “macro” when it isn’t really. Yes, they focus to a close distance but rarely as close as an actual Macro/Micro lens would.
Dedicated macro lenses have a much flatter front lens element. That is no accident. The flattened element improves the ability of the lens to retain edge to edge sharpness of flat objects. Think postage stamps, works of art and the like.
Also, dedicated macro lenses are formulated to give sharper results than a jack of all trades lens. However, macro lenses aren’t just useful for extremely high-quality close-up photography. They also work well as a prime lens.
ALL FACE TO FACE WORKSHOPS CURRENTLY IN HIBERNATION DUE TO MR COVID-19
We are currently in the wait and see phase for face to face events. While we are now allowed to gather in small groups in Vic and NSW we are waiting to see if there will be a rebound effect or second wave.
I’m sure you will understand that scheduling of new events is done at least two months in advance. Two months is a very long time in our current current climate.
ALL EVENTS Scheduled for Tasmania, South Australia, Queensland and Western Australia are postponed until we see an end to COVID-19 restrictions
SPRING CLEANING in Autumn:)
Some used kit, more to come.